Fractional CMO (Chief Marketing Officer) services are a strategic partnership that provides high-level executive marketing experience, advice, strategies and resources without having to hire a full-time marketing director, or work with expensive marketing agencies.
This includes proven strategy, planning, budgeting, and oversight of your marketing operations. Our fractional CMO services can also include the management of your internal team or even other agencies.
STRATEGY & EXECUTION
marketing, advertising, communications
BRANDING
brand development, positioning, design, ID, tone-of-voice
SEARCH ENGINE OPTIMIZATION
& MARKETING
auditing, monitoring, analytics, reporting
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LOCAL MARKETING
direct mail, out of home (OOH), digital marketing, community events, promotions, sponsorships
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SALES COLLATERAL
presentations, sell sheets, demos, web, print, new media
CONTENT & SOCIAL MEDIA MARKETING
content strategy, development, audience engagement
Research
We need to understand your market and target customer. We need to understand what motivates your target customer, what problems do they have, and how your business and offerings stack up to your key competitors.
Marketing Strategy
Leveraging our research, we build your marketing strategy and define your targeting. Targeting is crucial for small businesses to ensure you are minimizing waste in your spend. A marketing strategy outlines how a business will reach its target audience and pursuade them to purchase its products or services. A comprehensive strategy covers the four Ps of marketing: product, price, place, and promotion.
Tactical Plan
Once you know your marketing strategy, the tactical plan will provide a roadmap of how you’re going to achieve your strategies. The goal is to create messaging and communication that reaches the target audience group through the communication channels most appropriate to them.
Measurement & Optimization
You can‘t just put a marketing plan in action and walk away. The marketplace is dynamic, and consumers are constantly changing. We will work with you to measure and refine your marketing tactics to ensure they‘re delivering results throughout your marketing journey.
Local marketing focuses on reaching consumers near a business's physical location, also called neighborhood or local store marketing. Essential for both local businesses and chains with brick-and-mortar sites, this strategy is vital for brands with in-person transactions.
By targeting a specific audience within proximity, local marketing optimizes resources for effective responses to digital and print advertisements, making it an indispensable addition to your marketing arsenal. Marketing Collective can help with your local marketing strategies including SEO, media, advertising, local sponsorship and events, and much more.
"97% of people learn more about a local company online than anywhere else."
"88% of searches for local businesses on a mobile device either call or visit the business within 24 hours"
At Marketing Collective, we recognize the challenges that many local marketing firms face with limited industry exposure due to their smaller scale. Our team of seasoned professionals have a diverse marketing background, which sets us apart from smaller agencies. This enables us to discern which local solutions are going to deliver the results you’re looking for and allows us to tailor our techniques to suit the unique needs of your business.
Explore a selection of the industries we specialize in below, and click on the icons to delve deeper into how we can customize our services to elevate your specific business needs.
Marketing Collective is a woman owned and operated business in Broomfield, Colorado with over two decades of experience across many fields of marketing, branding, and design. We specialize in helping start-ups and small to medium sized businesses produce better, more relevant marketing strategies and tactics.
Our team of marketing experts have experience across many industries and types of marketing. We not only have experience, we also have the ongoing industry engagement and certifications to deliver real, measurable results for our clients, resulting in increased awareness, reputation, trust, and sales.
Experience working with new business startups, local business marketing, digital marketing, SEO, law office marketing, shopper marketing, and more. Marketing Collective has the team in place to be your one stop solution.
LET’S COLLABORATE
email
info@marketingcollective.us
give US a call
(303) 335-0687
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